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Salvador Fashion Race
Salvador Fashion Race is a reality show that shows the power of Baiana’s visual identity to the world.
Art Direction
I was invited to do the art direction and design of the Salvador Fashion Race. Before starting the visual design of the website I did a series of illustrations and posters to set up the art direction in general. I needed to represent the identity of Salvador-Bahia, so I created an organic atmosphere with some elements, textures, photography and vibrant colors.
What I did
What I did
Art Direction
Design Direction
Ux Writing
Visual Design
UX
Platform
The first choice I did at the beginning of the project was to design a quick experience where the users could easily see everything they need. I put all navigation on the first screen and on mobile version I designed an interface where the user doesn’t need to use the vertical scroll to discover the content.
