C

The film

Coca-Cola came to Huge Brazil for an instructional video designed to showcase their production process and make consumers aware of their high standards of quality control.

What I did

What I did

Concept
Design Direction
Art Direction
Visual Design
UX

Credits

Credits

Concept: Ian Burns and Filipe Botton
Copy: Mario Lins
Designers: Maurício Tonon,
Marcos Rodriguez and Douglas Monteiro

coca_01

Interactive content

The visual language

To explain more about the production process of Coke, we decided to give the user the power to explore more details about some steps of the movie.

To improve the experience we divided the movie into chapters and we
showed images, texts, data, curiosities and everything that he needs to know about Coke’s process.

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coca_02
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Mobile experience

The visual language

We created a unique experience for the mobile, if the user wants to explore the movie or any information, he has all control over the movie and content.

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